Our approach focused on developing modular, user-friendly templates that give Pernod Ricard’s marketing teams the flexibility to launch new campaigns quickly without compromising on quality or brand consistency. Each template was crafted with a structured design, optimised for seamless user journeys across desktop and mobile, ensuring every interaction feels natural and engaging.

To support diverse campaign needs, we designed a system of customisable components within each template, allowing the team to easily adapt content and visuals to match specific goals while staying brand-aligned. These components give Pernod Ricard the tools to adjust everything from headlines and images to layouts, creating campaign pages that remain visually cohesive and brand-focused.

The design system also provides detailed guidelines to ensure that each campaign reflects Pernod Ricard’s identity. With clear instructions for branding elements, font usage, and colour schemes, the system acts as a toolkit for marketing teams to work creatively within a defined framework. This balance of flexibility and structure empowers Pernod Ricard’s team to produce distinctive campaign content that resonates with audiences, all while upholding the brand’s core visual identity across multiple digital channels.

Ultimately, our goal was to make campaign deployment smoother and more efficient, helping Pernod Ricard’s teams connect with their audience meaningfully, no matter the platform.